The Services We Offer.

The Stories We Tell.

Everyone - in life and in business - knows the value of a good story. Whether it's your grandmother or the legendary CEO of Southwest Airlines, Herb Kelleher doing the telling, a good story can educate, entertain and entice.

Marketing has always been about telling a good story. As the adage goes, "There are no truths, only stories."   And brands or businesses without a strong foundation and a compelling story are doomed to die.

Yet most of us have been conditioned to believe that business communication must be clear, rational, and objective, with no place for emotion or subjective thinking. But great communicators know that the best way to inspire, motivate, and persuade others is to infuse the human element through the simple telling of stories.

Too many business owners spend too much time talking about the amazing features of their product, service or company. They drone on and on and saturate us with jargon that smells good, but leaves us hungry for real food. So what happens? The prospect goes to sleep, or worse, just walks away. They DON’T want or need to hear about your bells and whistles. They want to know what your train will deliver.

SBMC offers real-world solutions to the problems faced by entrepreneurs and established business. We work hard to to make sure you business reaches its full market potential. We also work with businesses who are losing market share or revenue and donít know why.

SBMC begins by engaging in strategic questioning. This process involves probing the assumptions and expectations that the principals bring to their vision for the new company because often the best-made plans have not been sufficiently analyzed to determine if they can meet the rigors of the market place. We ask:

• What do you really want from your business?
  
  
• What would the impact be of realizing these goals/dreams?
  
  
• What are the challenges that are keeping them out of your reach?
  
  
• What would it feel like to learn how overcome these obstacles?
  

As the answers come, we develop a practical plan that lets the client see their business in a new light.  This tough, but important practice has helped many business identify a particular competitive advantage which, in turn, has led them to grow their business.  By taking clients through this process, we have been able to:

• Develop a niche for your business idea so you reach out to the right markets
  
  
• Improve your cash flow so you feel more in control
  
  
• Teach you to present or "pitch" your business to prospects so they really understand your business story
  
  
• Write action-oriented copy for your web site and collateral materials so your message really gets through
  
  
• Research new markets so you can grow your business
  
  
• Coach you so you don't feel so alone

                   SBMC can help you define your business,
                   stay in business and grow your business 

         Click here for a complete description of services and fees

                               What My Clients Need

                                What My Clients Get

                                      (Examples)

• A Wall Street Physical Therapy Practice can't keep it referrals high enough
  
  
  • SBMC coached its principal in how to persuade doctors to send them more patients
    
    
    
• A Geriataric Care Professional needs to get prospective clients to understand how his services can provide comfort to the patient and his or her family
  
  
  • SBMC created multiple stories for his web site of actual cases that desribe the effectiveness of his work
    
    
    
• A couple remaking their boutique housewares store into a high-end craft store are not sure which products to carry
  
  
  • SBMC created multiple cash-flow projections that revealed the sales potential of different options
    
    
    
• A company which offers personalized, in-home music instruction was not generating enough leads for finding new students
  
  
  • SBMC developed a referral program that gives the company's teachers incentives to pitch its servcies to their current students
    
     
• A two-women partnership that provices birthing support services for pregnant women couldn't understand why they were losing money, even though they were busy
   
  • SBMC analyzied their Income and Expense Statements and determined that the fees paid to the women working for them did not cover their investment in them
    
    
    
• The CEO of a Family-Owned Printing company finds she is repeating past mistakes in hiring and collections
  
  
  • SBMC is coaching the CEO to see and change the patterns in her descision-making process that do not help the business remain profitable.
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