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Alan Siege's article, Tell an Authentic Story to Build Your Brand, was featured in All About ROI.  It begins -

But for the process to work, you must write the “story.” Otherwise, you’ll continue to think of your prospects in vague or general terms. Your prospects are real people, not a demographic group.  Click here to read the rest.


Upcoming Classes and Workshops
For Small Business: In Business, Good Writing Matters
Despite Twitter and SMS, writing well still counts for small business owners who want to communicate accurately and get the right message across to customers, investors, and staff. Ventureneer's FREE webinar, Writing in the Age of Twitter: Why Good Writing Still Matters (Especially in Business), Wednesday, March 3, 12n -- 1pm ET, Alan Siege, businesses writer, will tell you how to write clear, concise, and compelling communication to customers, vendors, investors, and staff.  
  
For Small Business: Learn How Storytelling Creates a Memorable Brand
Effective branding is about telling a story that grabs interest and sticks with the customer. Ventureneer's FREE webinar will give entrepreneurs the tools to create their stories. Alan Siege, a professional story teller for children and adults, will tell you how give your a business a competitive edge with a great story. Sign up for Want to have a brand that sticks? Give it a good story, Wednesday, March 17, 12n -- 1pm ET. 

To learn more about any of the webinars above, contact Alan Siege at 718-768-1672 or alan.siege@sbmc.biz
Comments by Class Participants:

Dear Alan,
It was a great pleasure attending you business plan course last week. You made it clear, easy and very focused on the creative aspect of the process.

Best regards,
Antonio da C. - Commercial Designer

Hi Alan,
I appreciate you sending over the materials from class. What I learned is a strong founation for my future dream. It was a delight to be in your class.

Warm Regards,
Olivia G. - Fashion Director - CondeNaste

New Program -  

Officially we’re called Competitive Advantage: Stores With An Edge. but our "street" name is Once Upon a Venture.  We transform the sagas of entrepreneurs into stories that are real, yet fun; serious yet funny. These are not lectures on tape; they are the real words of the not-so-famous man or woman who offers you good solid tips from the gut. Some of the stories are in the voice of the actual entrepreneur and others were told by actors speaking their thoughts.

The project has received support from the National Storytelling Network and from Pace University who are also using the concept in their undergraduate and graduate business programs. But, of course, like our brother and sister start-ups we’re looking for new funds to help us fulfill our dream. Maybe you’d like to be part of our dream and would like to have your story featured? Give us a call at 718-768-1672 or send us an e-mail at alan.siege@sbmc.biz we’re looking for people whose business journey or business can help others on theirs.

To hear sample business stories, click here to go to Business Stories.