News and Events

Alan Siege's article, Tell an Authentic Story to Build Your Brand, was featured in All About ROI.  It begins -

But for the process to work, you must write the “story.” Otherwise, you’ll continue to think of your prospects in vague or general terms. Your prospects are real people, not a demographic group. 
Click here to read the rest.

Alan was recently featured on Dorothy Pritchett's Legal Goddess Network's Teleconference Series where he spoke about how lawyers can use story to build and enhance their practice.  To listen to the program, contact Alan at alan.siege@sbmc.biz      
 On-going Project:

Officially we’re called Competitive Advantage: Stores With An Edge. but our "street"name is www.OnceUponAventure.com  We transform the sagas of entrepreneurs into stories that are real, yet fun; serious yet funny. These are not lectures on tape; they are the real words of the not-so-famous man or woman who offers you good solid tips from the gut. Some of the stories are in the voice of the actual entrepreneur and others were told by actors speaking their thoughts.

The project has received support from the National Storytelling Network and from Pace University who are also using the concept in their undergraduate and graduate business programs. But, of course, like our brother and sister start-ups we’re looking for new funds to help us fulfill our dream. Maybe you’d like to be part of our dream and would like to have your story featured? Give us a call at 718-768-1672 or send us an e-mail at alan.siege@sbmc.biz we’re looking for people whose business journey or business can help others on theirs.

To visit OnceUponAventure, click here.