• Describe real people or businesses
  
  
• Have an understandable dilemma or problem
  
  
• Identify real-life details from the business or industry
  

• Show the characters' attempting to solve the problem
  

• Reveal how your company made their frustration or pain go away
  
  
• Document how you saved the business time, money or both
  

At Small Business Management Consulting, we help you tell your story so that it is heard. We help you tell your story in a way that distinguishes your business from the competition. We help you tell your story so people want to do business with you.

SBMC has the experience and training to tell your story using the most up-to-date business tools. The story we create for your company takes different forms: from a full business plan or marketing plan, new web site copy or collateral materials, to helping executives or salespeople "tell" their story in public.

                         People Remember Stories 

   Long After the Facts and Figures are Gone

To hear hear how we do it, click on the 'play' button above.

Want to be sent material on how to tell your business story better? Want to get valuable tips on how successful companies tell their story? Just click on Free Stuff in the right-hand margin.

For a sample, click here to read my article, To Build a Real Brand, You Must Tell an Authentic Story.

Go to the News/Events Section to learn about workshops and classes.

Alan Siege is a marketing and branding authority and frequent public speaker and author on these subjects. He has been advising and helping businesses grow for more than 20 years. From being a senior development officer at leading non-profit organizations to forming his own company in 1996, he has helped nearly 100 companies refine their message and increase their revenue.

Mr. Siege has an MBA in Entrepreneurship from Pace University and a Masters degree in Performing Arts Management from Brooklyn College. He has led business workshops through the Brooklyn Chamber of Commerce, the Support Center of New York and the Brooklyn Business Outreach Center. He is an instructor for the NYC Department of Small Business Services in both the Entrepreneur Boot Camp and the Kaufman Foundation’s FastTrac program, as well as being an adjunct Professor at the Center for Continuing Education and Workforce Development at the Borough of Manhattan Community College, and the School of Continuing and Professional Studies at New York University.